{"title":"Firm Pillows","description":"\u003cp\u003eAt Ava Innes, we offer our customers a selection of different pillows to suit every type of sleeper. Using Scottish wool, encased in organic cotton and made in Yorkshire, each pillow has a zip so the filling can be added or removed to make the perfect pillow for you.\u003c\/p\u003e\n\u003cp\u003eOur unique layering technique provides support and our firm pillows are perfect for those who need back support when readying in bed. Enjoy peaceful sleep feeling supported and comfortable.\u003c\/p\u003e","products":[{"product_id":"luxury-firm-scottish-wool-bed-pillow","title":"Firm Wool Bed Pillow","description":"\u003cdiv\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eRecommended for: Back sleepers and extra height.\u003cbr\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003eImagined in the pure air of the Scottish Highlands, Ava Innes pillows help you to unlock the secrets of quality sleep. Our pillows are filled with bouncy Cheviot wool sourced from the Scottish Borders, encased in certified organic cotton.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur firmest pillow offers ultimate support while you sleep. With the maximum amount of wool layers, this pillow provides additional head height for those who like to sleep with one pillow.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s the best choice for back sleepers, but it’ll work magic for all sleepers who prefer a sturdier support pillow for head and neck rest.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor bed dressing in sets of two, and for aiding upright bed rest, we recommend pairing this with a Medium or Soft pillow on top.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltimate support \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFilled with sustainable Scottish Cheviot wool \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEncased in certified organic cotton \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAdjustable, with zip fastening  \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eLayered by hand in Yorkshire  \u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eHandmade in Yorkshire, each pillow has been carefully filled using a traditional layering process to ensure an even spread of wool. Layering the wool allows for air to flow freely through the fibres, and gives the wool a memory response to pressure. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdjustable to suit you \u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe wanted to design a flexible pillow that our customers can adjust to their own preferences. That’s why our bed pillows come with a zip, allowing you to take out the whole of the wool filling and adjust the pillow layer by layer. It also means you can wash the pillow case separately to the wool fill. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cb\u003eNeed help? Our friendly team in Elgin are happy to answer any questions you have.\u003c\/b\u003e\u003cbr\u003eWe know how important it is to find the right bedding for you. If you have a question about any of our products, or if you want to know what will suit your individual requirements, a member of our friendly Elgin team is available for one-to-one consultations. They will happily assist you to find the perfect bedding for you and your family to last a lifetime. Contact us on \u003ca href=\"mailto:info@avainnes.com\"\u003einfo@avainnes.com\u003c\/a\u003e, or on +44 (0)1343 611740.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ci data-stringify-type=\"italic\"\u003ePlease note: due to the completely natural fibres inside, there may be a mild earthen smell when you first open your pillow. This is completely normal. The smell will naturally reduce with time. If you wish to speed up this process, we recommend your air your pillow outside in fresh air and sunshine.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ava Innes","offers":[{"title":"Standard","offer_id":45020262990067,"sku":"5065007285180","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"EU Standard","offer_id":45020262629619,"sku":"5065007285138","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/9514\/9645\/files\/firm2.jpg?v=1756806862"},{"product_id":"luxury-scottish-wool-additional-filling","title":"Luxury Wool Additional Pillow Filling","description":"\u003cp\u003e0.4kg of layered washable wool in an Ava Innes canvas bag.\u003c\/p\u003e\n\u003cp\u003eOur layered wool filing is suitable for adding to our zipped pillows to increase the height or for use in any home sewing projects.\u003c\/p\u003e\n\u003cp\u003eOur additional wool filling is presented in an Ava Innes canvas bag that can easily be recycled or reused for a number of purposes.\u003c\/p\u003e\n\u003cp\u003eOur wool is sheared from the Cheviot breed of sheep living on farms in Scotland. The fleece travels to Bradford to the Wool Marketing Board where it is sorted, graded and baled. Staying in Yorkshire the fibre is cleaned and we use this wonderful wool in our pillows with a little added to our duvets too. \u003c\/p\u003e\n\u003cp\u003eSmall pieces of dried vegetation can be found in the wool.\u003c\/p\u003e\n\u003cp\u003eThis filing for our pillows has achieved BS 5852: Part 2: 1982 of the Furniture \u0026amp; Furnishings (Fire) (Safety) Regulations 1988.\u003c\/p\u003e","brand":"Ava Innes","offers":[{"title":"Default Title","offer_id":33297494802509,"sku":"5065007285169","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/9514\/9645\/products\/6_4195de95-65e5-4518-830c-ef7d61c565ea.jpg?v=1710496349"},{"product_id":"organic-cotton-pillow-casing","title":"100% Organic Cotton Pillow Casing","description":"\u003cdiv\u003e\n\u003cp class=\"\" data-end=\"302\" data-start=\"99\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAvailable in Standard, Square, Super King, and Body Pillow sizes, our outer casings are made from 100% organic cotton with elegant piping and a discreet zip, allowing you to add or remove wool as needed.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"447\" data-start=\"304\"\u003ePerfect for repurposing excess layered wool from your Ava Innes pillow, these casings offer a sustainable way to create an additional pillow.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"529\" data-start=\"449\"\u003ePlease note: this is for the outer casing only and does not include any filling.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ava Innes","offers":[{"title":"Standard","offer_id":55150114865525,"sku":"809307225","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Super King","offer_id":55150114898293,"sku":"809307226","price":39.0,"currency_code":"GBP","in_stock":true},{"title":"Square","offer_id":55264868893045,"sku":"809307228","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Body Pillow","offer_id":55264868925813,"sku":"809307229","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"V-Shaped Pillow","offer_id":56608303317365,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/9514\/9645\/products\/pillow-zip_c9bca35e-6174-410b-bd12-2a45084b6b32.jpg?v=1639495275"},{"product_id":"firm-wool-bed-pillow-us","title":"Firm Wool Bed Pillow","description":"\u003cdiv\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eRecommended for: Back sleepers and extra height.\u003cbr\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003eImagined in the pure air of the Scottish Highlands, Ava Innes pillows help you to unlock the secrets of quality sleep. Our pillows are filled with bouncy Cheviot wool sourced from the Scottish Borders, encased in certified organic cotton.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur firmest pillow offers ultimate support while you sleep. With the maximum amount of wool layers, this pillow provides additional head height for those who like to sleep with one pillow.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eIt’s the best choice for back sleepers, but it’ll work magic for all sleepers who prefer a sturdier support pillow for head and neck rest.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor bed dressing in sets of two, and for aiding upright bed rest, we recommend pairing this with a Medium or Soft pillow on top.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltimate support \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFilled with sustainable Scottish Cheviot wool \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEncased in certified organic cotton \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAdjustable, with zip fastening  \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-weight: 400;\"\u003e \u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePlease note: due to the completely natural fibres inside, there may be a mild earthen smell when you first open your pillow. This is completely normal. The smell will naturally reduce with time. If you wish to speed up this process, we recommend your air your pillow outside in fresh air and sunshine.\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLayered by hand in Yorkshire  \u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eHandmade in Yorkshire, each pillow has been carefully filled using a traditional layering process to ensure an even spread of wool. Layering the wool allows for air to flow freely through the fibres, and gives the wool a memory response to pressure. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdjustable to suit you \u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe wanted to design a flexible pillow that our customers can adjust to their own preferences. That’s why our bed pillows come with a zip, allowing you to take out the whole of the wool filling and adjust the pillow layer by layer. It also means you can wash the pillow case separately to the wool fill. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cb\u003eNeed help? Our friendly team in Elgin are happy to answer any questions you have.\u003c\/b\u003e\u003cbr\u003eWe know how important it is to find the right bedding for you. If you have a question about any of our products, or if you want to know what will suit your individual requirements, a member of our friendly Elgin team is available for one-to-one consultations. They will happily assist you to find the perfect bedding for you and your family to last a lifetime. Contact us on \u003ca href=\"mailto:info@avainnes.com\"\u003einfo@avainnes.com\u003c\/a\u003e, or on +44 (0)1343 611740.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003ePlease note: due to the completely natural fibres inside, there may be a mild earthen smell when you first open your pillow. This is completely normal. The smell will naturally reduce with time. If you wish to speed up this process, we recommend your air your pillow outside in fresh air and sunshine.\u003c\/i\u003e\u003c\/p\u003e","brand":"Ava Innes","offers":[{"title":"Standard","offer_id":46217313616115,"sku":"5065007285180","price":140.71,"currency_code":"GBP","in_stock":true},{"title":"EU Standard","offer_id":46217313648883,"sku":"5065007285138","price":140.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/9514\/9645\/files\/firm2.jpg?v=1756806862"}],"url":"https:\/\/www.avainnes.com\/en-eu\/collections\/firm-pillows.oembed","provider":"Ava Innes","version":"1.0","type":"link"}