Wool Month: A Guide to Wool Bedding from Ava Innes

Wool is a wonder fibre for sleep. Hypoallergenic, temperature regulating, and breathable, we blend wool with organic cotton and our revolutionary fill of cashmere guard hair.

In honour of Wool Month, we guide you through our approach to wool and natural fibres for deep, uninterrupted sleep.

Luxury Wool Square Bed Pillow | Firm | Made In UK | Ava Innes

Why Wool

Wool is regenerative and naturally biodegradable, making it one of the most sustainable choices for natural bedding. Naturally intelligent, it reacts to your body temperature to keep you warm when you're cold, and cool when you're hot. Sunshine and fresh air is all wool needs to naturally cleanse. This dry fibre allows your body to breathe, never trapping moisture inside pillows, duvets, or your mattress.

Traceable, from Farm to Mill

Proud to be British Wool certified as traceable, we are dedicated to bringing you the natural qualities of wool in the most responsible way. We use Scottish Cheviot wool sourced from farms in the Scottish Borders.

Our wool travels only 200 miles from farm to family-mill as part of our commitment to sustainable business practices.

Sleep Better, Naturally

We use wool, while pioneering the use of Cashmere Guard Hair. 93% of our customers tell us that they are sleeping better with an Ava Innes duvet, using natural fibres for their best ever sleep.