Ava Innes is chosen for The Balmoral Edinburgh, a Rocco Forte Hotel

Ava Innes is chosen for The Balmoral Edinburgh, a Rocco Forte Hotel

Edinburgh's most iconic luxury hotel, The Balmoral, a Rocco Forte Hotel, is embracing natural sleep wellness as a guest experience in 2026, selecting Ava Innes as its luxury bedding for 20 of its premier suites.


 

Joan Johnston, founder of Ava Innes, said: “Sleep is the ultimate luxury. Weaving our two stories together, coastline to city, to create a considered Scottish sleep experience imagined in the pure air of the Highlands is a very unique and special hospitality offering. The Balmoral is the only hotel in Edinburgh where guests can sleep under cashmere. It’s a real-life, Scottish luxury story rooted in nature and our land. We’re delighted to be chosen to bring this new wellness service to an icon of luxury.”

 

 

Wellness is an integral part of The Balmoral experience, with the Irene Forte Spa playing a central role in the hotel’s holistic approach to rest, restoration and wellbeing.

The spa offers a range of bespoke treatments using Irene Forte Skincare, alongside wellness facilities including a thermal suite, indoor lap pool and Technogym-equipped fitness space with Reformer Pilates. Guests can also enjoy in-room Pilates sessions with FOLD, extending The Balmoral’s personalised approach to wellbeing beyond the spa. Complementing the experience, the Wellness Bar and Forte Vita Bar offer nutritious dining, express beauty rituals, hair services and non-toxic nail treatments.

 

For prices and reservations, visit www.roccofortehotels.com.