Ava Innes Board Directors, Lucinda Bruce-Gardyne, Joan Johnston and Craig Samuel

Ava Innes Secures Investment and Welcomes Two New Experienced Directors

Ava Innes Board Directors, Lucinda Bruce-Gardyne, Joan Johnston and Craig Samuel

At Ava Innes we are delighted to announced the successful completion of the first round of investment from new investors including Kelvin Capital and Scottish Enterprise. This milestone will help propel the brand forward in our mission to redefine the standards of quality natural sleep.

We are delighted to welcome two highly experienced Scottish business leaders who have joined the board to help lead the expansion of Ava Innes into both the consumer and luxury hospitality market. Lucinda Bruce-Gardyne, founder of Genius Foods and Chair of Scotland Food & Drink joins alongside Craig Samuel, GlobalScot and renowned advisor to several UK and US based start-ups, has been appointed Company Chairman. Both Directors bring extensive international business experience to the team at Ava Innes.

A huge thank you to our customers as Ava Innes has gained widespread recognition for its innovative patented duvet. Notable for its exceptional temperature-regulating qualities, an impressive 93 per cent of customers report experiencing improved sleep since adopting the Ava Innes bedding.

Founder, Joan Johnston said: “Ava Innes helps people to sleep better naturally, with our unique patented cashmere and wool duvet. The superior sleeping experience has

contributed to Ava Innes’ rising popularity combined with our commitment to placing the highest sustainable standards at the heart of the company is continuing to resonate with consumers across the world. The infusion of investment capital marks a pivotal moment for the company. It will allow us to maximise global interest and presence, enhance our product offerings, and further champion sustainability in the luxury bedding industry, all made within the UK.”

John McNicol, Director of Kelvin Capital commented: “The investment into Ava Innes is the perfect example of our commitment to investing in people and teams. The knowledge and experience of both the founder Joan Johnston and the advisory team make this an exciting opportunity for Kelvin Capital.”

Kerry Sharp, Entrepreneurship and Investment, Scottish Enterprise said: “Encouraging innovative firms such as Elgin-based Ava Innes to commercialise and scale is a priority for Scottish Enterprise. This funding will allow Founder Joan Johnston to deliver potential growth opportunities and scale the sustainable products business.”

We would also like to thank Highlands and Islands Enterprise for their continued support of our Moray based business