At Ava Innes our Soft pillows support you while remaining super soft, we have a pillow to suit every type of sleeper. Using all-natural fibres of 100% British wool, encased in organic cotton and made in Yorkshire, our unique layering technique gives you more support as you sleep. You can now create a bespoke pillow, unique to you, using our additional wool filling bags to add wool to your pillow to create the perfect pillow.