We are delighted to share some very exciting news.
Our unique duvets have been recognised as a new invention by the Intellectual Property Office. The Intellectual Property Office have granted Joan Johnston the Patent for the invention of a new type of insulating fill used in our Ava Innes duvets.
Ava Innes' duvets are first to market with an innovative duvet using cashmere guard hair with a touch of wool, encased in organic cotton, after an extensive two-year development period. Cashmere guard hair, which is considered a by-product of the cashmere industry, forms 60% of the fleece from the cashmere goat. This special fibre has long been ignored by the traditional textile industry due to its straight nature that makes it unsuitable for knitting or weaving. The Ava Innes duvet consists of the unique blend of cashmere guard hair and British wool, encased in organic cotton and is made in Yorkshire. Customers say they sleep better under an Ava Innes duvet due to it’s temperature regulating nature, breathability and weighing more than traditional feather and down products, (similar to weighted blankets).
“We are thrilled to have been granted patent protection for our unique insulating material for our duvets,” said Ava Innes founder, Joan Johnston. “With the end product taking nearly 2 years to perfect, it is a joy to hear from customers who say they sleep better with our duvets and pillows. We are proud of this significant achievement”.
Ava Innes offers a range of luxury natural products encouraging a better night’s sleep. From duvets, wool pillows, Scottish woven cashmere throws, hot water bottle covers and Scottish cashmere socks, Ava Innes is proud to support British manufacturing and the Scottish textiles industry. As the cashmere guard hair is shipped directly to Yorkshire from Afghanistan by boat, carbon emissions are significantly reduced, compared to other textile products. Furthermore, the duvets can be returned to the ground at end of life, rather than going to landfill, and are fully compostable, unlike synthetic bedding, thus demonstrating a circular economy product.