In the vast expanse of Mongolia, China, and Afghanistan, a resilient breed of goats thrives against the backdrop of arid landscapes. These are the cashmere goats, a source of luxurious fiber that graces the fashion world with its softness and warmth.
Adapted to survive in harsh environments, cashmere goats roam freely in regions with extreme temperatures and limited vegetation. Their ability to endure such conditions is a testament to their hardiness, making them well-suited for life in arid landscapes.
One of the most remarkable aspects of cashmere goats is their ability to regenerate their cashmere fiber annually. Unlike other fibers that require harvesting through more invasive means, cashmere is obtained through a gentle and natural process – brushing. Each year, as winter approaches, these goats naturally shed their lustrous coat, providing a sustainable source of this coveted material.
Cashmere goats boast a respectable lifespan of around 13 years, contributing to the sustainability of the natural process. Their longevity allows for multiple seasons of fiber production, as compared to feathers traditionally used in duvets, were the birds die to provide the feathers.
The underbelly of the cashmere goat yields the finest and softest fibers, which is highly coveted in the luxury fashion industry. This premium material is carefully collected and processed to create exquisite yarn for knitting and weaving, renowned for its unparalleled comfort and warmth.
Ava Innes’ innovative approach stands out as a pioneer in sustainable luxury. Recognizing the potential of the entire cashmere goat fleece, we utilise not only the underbelly fiber but also the guard hair – the coarser outer layer. This holistic approach ensures that 100% of the annual shedding is put to good use, with 65% of it contributing to the creation of our unique duvets. Ava Innes holds the Patent for this unique natural insulating fabric, recognising the originality of the invention.
Ava Innes' commitment to using the entirety of the cashmere fleece demonstrates a dedication to sustainability. By embracing the guard hair in addition to the underbelly fiber, we not only reduce waste but also showcase the versatility of cashmere, providing customers with a luxurious and eco-friendly bedding option.