Ava Innes Journal

You may well have heard the term “quiet luxury” as a recent consumer trend, the preferred option of the conscious consumer to flashy branding. This shift reshaping the narrative around what defines true luxury, is music to our ears. Quiet...

The choices we make for our bedding play a crucial role in promoting not just restful sleep, but also overall well-being. Natural fabrics have become the cornerstone of a mindful bedroom, and Ava Innes leads the way with our luxurious...

In the vast expanse of Mongolia, China, and Afghanistan, a resilient breed of goats thrives against the backdrop of arid landscapes. These are the cashmere goats, a source of luxurious fiber that graces the fashion world with its softness and...

Choosing Ava Innes means choosing a sustainable future with sleep benefits. By opting for our natural, cradle-to-cradle bedding solutions, you not only enhance your sleep quality but also contribute to the well-being of our planet. Ava Innes began with sustainability...

In today's busy world, finding moments of tranquility and prioritising wellness is crucial. One of the key aspects of a well-balanced life is getting quality rest and sleep. Here, we explore the importance of rest, relaxation, and recuperation, and how Ava...

How often should I replace my duvet? At Ava Innes, we believe a duvet should last 5 years and more if cared for properly. Some organisations such as The Sleep Council and the Good House Keeping Institute recommend every 2-...

  With the UK population focused on soaring energy costs coupled with the need for sustainability, Scottish-based, luxury bedding specialist Ava Innes has a solution that will have us all sleeping more soundly this winter. Ava Innes duvets, manufactured solely...

The concept behind Ava Innes began 6 years ago when Joan Johnston, left the traditional textile industry to create a sustainable product making better use of our natural resources. Passionate about making in the UK and using natural fibres, after...

From the beginning, Ava Innes’s ethos is 'doing good, by doing better' and continues to be the corner stone of every decision we make. What do we mean by this?   It is simply about making conscious choices to do the...

Raising additional investment whilst growing a business is an essential skill for any entrepreneur - from outside investors to commercial partners, banks and local authorities, in the current climate, the funding mix has to be more diverse than ever. Having...

Cashmere is a natural fibre which comes from cashmere goats that mainly live in Central and East Asia. During winter, cashmere goats grow super-insulating coats that keep them warm in very chilly climates and when spring comes around, they naturally...

Britain’s best-selling Kitchens Bedrooms & Bathrooms magazine has featured us in their Jan’2020 issue. This issue has a wonderful focus on Sustainable Living, which is reflected in our own ethos. We are delighted to have been recommended in the article promoting luxury sustainable products.

Ava Innes grew out of a number of things: a growing awareness of climate change; a need to make better use of our natural resources and having spent over 20 years working with global luxury brands, I wanted to utilise my experience in the luxury textiles industry to do something positive.