Ava Innes luxury sleep experience at Seaton House, St Andrews

Ava Innes luxury sleep experience at Seaton House, St Andrews

Where the tides of history rest… And now, too, Ava Innes.

We are delighted to announce that our cashmere guard duvets and wool pillows have been chosen for the most premier suites at Seaton House, St Andrews. 

Seaton House is a luxurious new hotel, restored from a beloved local landmark, overlooking the shores of the spectacular West Sands beach. 

Both ‘West Sands’ and ‘Tentsmuir’ Suites boast stunning sea views, generous private terrace, and the complete Ava Innes bedding range. Each suite has been named in honour of St Andrew’s natural landmarks, from sand to sea. 

Every detail across the hotel has been carefully considered, from luxurious furnishings to crafted details designed to inspire and soothe. Find out more here.

Michael Davern, General Manager of Seaton House, said: “Throughout Seaton House, guests will discover the lengths we have gone to in the renovation of this historic building, to ensure the hotel honours that heritage while incorporating many modern and softly Scottish features.”

As part of the most exclusive experiences available at the hotel, Ava Innes’ cashmere guard filled duvet and sumptuous Scottish Cheviot wool pillows, await you – your Sleep Concierge to ensure deep sleep during your stay; refreshed and revived to discover everything to be savoured in this part of the world. 

Joan Johnston, founder of Elgin-based Ava Innes, said: “Ava Innes is delighted to be the duvet and bed pillow choice for Seaton House’s most premier suites. Having our award-winning cashmere guard filled duvet, imagined in the pure air of the Highlands, for Seaton House guests is the ultimate luxury. Sleeping in Scotland, under natural Scottish bedding that helps you sleep more deeply, is a special kind of experience guests to this stunning part of the world will truly cherish.”

She continued, “As more guests seek luxury experiences, Ava Innes offers the true luxury of a great night's sleep. It has been our pleasure to work with Seaton House to ensure their guests experience this luxury with Ava Innes.”

Ava Innes’ is pioneering a completely new and unique natural, sustainable, and circular duvet fill; cashmere guard hair. This forgotten luxury fibre offers gentle weight, powerful temperature regulation, and a superior sleep quality experience versus all other duvet fills. 

The duvet has been voted the Best Luxury Duvet, and best duvet for temperature regulation, by titles such as FT Weekend How To Spend It, The Telegraph, The Evening Standard, and The Independent.

Visit www.seatonhouse.com to enquire about availability of suites, rooms, and dining.