The world is finally waking up to the power of sleep. At the core of sleep's natural renewal processes, deep slumber is a constant healing presence. The regulator of metabolic health, hormonal cycles, mental clarity, resilience, nervous system strength, muscle recovery, cellular renewal – sleep is active, hardwired for our body to heal. Despite this, so many of us remain sleep deprived and unable to achieve quality rest.
Better sleep transforms our entire experience, our health, and our wellbeing in the most profound ways possible. Deeply energised and rested, we can tackle whatever the day throws at us. The first step to good sleep comes with valuing it. Better sleep conditions and routines lay a path towards deep rest that you benefit from day in and day out.
At Ava Innes, our approach to this is articulated in every extension of our making process. Natural fibres and organic casings promote a world of peaceful rest, a constant luxury that enhances the sleep experience each and every night.
It is recommended that we aim for 7-8 hours of sleep each night. Investing in items that instil routine and joy in sleep helps the body anticipate sleep, prepare for rest, and fall more deeply into sleep – and for longer. For those with young children, choose quality sleep over quantity. We recommend finding a routine that works and sticking to it, so you are consistently getting the same amount of rest each night. Long body pillows or V-shape support pillows and sleep calming accessories can provide comfort and calm when life demands most from you.
We are proudly the first to revive the forgotten luxury fibre of Cashmere Guard Hair. Creators of the world's first cashmere guard hair duvet, we're helping people sleep longer, more soundly and with reduced disturbances. We choose this novel fibre alongside Scottish Cheviot Wool and 100% organic cotton for a natural, deep sleep experience.
"The mix of temperature regulation and gentle weight cocoons and gives the body all the signals it needs to fall into deep sleep."
JOAN JOHNSTON, FOUNDER OF AVA INNES
At all stages of life, from childhood through to older age, sleep is enhanced by natural fibres. This sleep month is the perfect chance to do your research on synthetic bedding and the alarming rise of oil-based man-made fibres in our bedding and homes. Our advice is to know your fibres and to understand the impact of the materials used so you can choose wisely.
Founded by a luxury textile expert, our founder Joan has been involved in every facet of our bedding's research and development. We manufacture in a small family-run mill who share the same values of quality, integrity, and gentle practices.
Temperature regulation, breathability, and weighted feel are the most cited reasons our customers tell us they are sleeping better. One customer sent us in her data, showing that over months her sleep had improved with 2 hours extra deep sleep each night and dramatically reduced disturbances with an Ava Innes duvet.
Ava Innes has been named the best duvet for sleepers who run hot by The Evening Standard. Naturally intelligent, cashmere guard hair reacts to temperature automatically. It keeps you cool when you're overheating, and nice and warm when you're getting cold. It makes an excellent choice for co-sleepers who have varying temperatures through the night. For particularly warm sleepers, our Light Summer duvet works as a light layer while also warming – it can also be paired with a blanket, or an extra layer as part of our Partner Tog duvet.
The other important factor is your mattress. Our Luxury Wool Mattress Topper gives you a natural and breathable layer protecting you from a synthetic mattress.
Our world first cashmere guard duvet is a completely new duvet fill which is patented for our use. It’s helping people sleep longer, more soundly, and with reduced disturbances.
When it comes to pillows and mattress toppers, we choose sumptuous Scottish Cheviot Wool. Similar to cashmere guard hair, this natural fibre is breathable, hypoallergenic, temperature regulating, and a regenerative and more sustainable alternative to feathers and synthetics.
A body pillow can help with back or hip pain by improving the alignment of the spine, and your entire body, reducing pressure on the joints while you sleep.
For side sleepers, putting a pillow between the knees or thighs helps keep hips, pelvis, and spine in a more neutral position, reducing pressure on hips and lower back. While for back sleepers a pillow under the knees helps reduce tension in the lower back.
Hunching up or twisting into a certain position that feels safe for you to go to sleep can cause a lot of strain on the body. If you’re in that position all night every night overtime your body will compensate in ways that can cause pain and discomfort.
For those with an injury, body pillows can come into the equation to help support you as you sleep and recover or manage your condition.
It is recommended to consult a medical specialist for any specific back or hip pain issues.
Yes, we have a specific bundle of a child's duvet and pillow that saves you 20%.
